The new Boero Concept Store is opening in Milan

Foto_Boero_fuorisalone2

IN THE HEART OF BRERA THE HISTORIC COMPANY IS CELEBRATING COLOUR MADE IN ITALY SINCE 1831 WITH THE COLLEZIONE MILANO

At Corso Garibaldi 34 in Milan, BOERO – the Italian company specialised in high quality paint products since 1831 – will be inaugurating a new concept store on March 12. It will be open from March to October during a period when the city is filled with events such as the Milan Furniture Fair and the 2015 World’s Fair. The BOERO store gives you a chance to try out textures, colours and pairings as well as a chance to discover the one hundred and fifty colours in the new Collezione Milano. It is a perfect opportunity to give any surface a new high-impact aesthetic finish.

BOERO recently supported the first edition of the Milan Design Film Festival by repainting the Antea theatre on Via Milazzo. It is returning to the Brera zone in Milan to present its new image. By choosing this district, the company intends to reinforce its connection with the world of creativity and design: this is also where the Academy of Fine Arts is located and over the years some of the best architects and interior decorators have opened their prestigious showrooms here. Today it is the Brera Design District that gives life to the fringe events surrounding the fairs.

BOERO has chosen the best possible location to open its first pilot store and to propose its two Home collections – the already popular Artdecor line and the new Collezione Milano designed for professionals and those who are looking for new inspirations for their home. There will also be interactive ‘games’ where you can pair various nuances to create unique and original effects as well as purchase small quantities to experiment before making your final choices.

During the entire period, a series of events will animate the location and there will be excellent collaborators who will transmit the spirit of Italy’s leading company in the sector: BOERO has currently undertaken over one hundred restoration projects in neighbourhoods all over Italy including places such as Cinque Terre, Camogli, Capri and Positano, (just to name a few). Thousands of families live in homes with BOERO colours.

BOERO CONCEPT STORE – corso Garibaldi 34, Milan – tel. +39 3403735981
from 13 March to 31 October 2015
Opening hours: Monday 14:30 – 19:30, From Tuesday to Saturday: 9:30 – 19:30

COLLEZIONE MILANO. Collezione Milano is available in 150 colours selected with Boero’s longstanding expertise. It is a water-based odourless colour that is very resistant making it perfect for high traffic areas as well. It is easy to apply and ready to use. It dries quickly and it is perfect for walls. Thanks to its special composition it is perfect for all kinds of surfaces with the proper preparation. Even the darkest colours are scratch resistant. Treated surfaces have an opaque aspect with a noteworthy aesthetic impact and a great ‘feel’ thanks to the innovative polymer acrylic binders. The special formulation insures a clean surface that doesn’t allow dust to penetrate. It is washable and it can be cleaned very easily.

Boero Bartolomeo S.p.A. Founded in 1831 and on the Italian stock exchange since 1982, Boero Group is an industrial holding that formulates, produces and distributes paints for the building, yachting and naval sector. It is Italy’s leader in paint products and it is a point of reference for architects and colour professionals.
Technological research, study and innovative development have always been part of Boero’s winning philosophy. The company has ISO 9001:2008 certification and an ecological attitude accompanies all of the various production and distribution phases – from the choice of raw materials and processing to transportation and waste handling and recycling.

www.boero.it

press contact: GWEP public&media relations | Guendalina Perelli | +39 0243511051 – +39 329/9388286 | guendalina@gwep.it

Boero Bartolomeo S.p.A. Via Macaggi, 19 16121 Genoa – Tel. 010 5500.1 – Fax 010 5500.305/247